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Moller Barnekow is a take on an elegant sandwich wrap. It aims to catch customers attention by making its packaging stands out with a simplistic modern art look yet retaining a more recognisable form of the sandwich within.
These trucks are a great example of how to push traditional advertising and make it something fresh and eye-catching. I think this might be concept work rather than actual ads, but the idea could be a great way to utilize semis, buses, and more.