Did you know that over time blonde hair can start to look brassy revealing unwanted orange and yellow tones? Try EverPure Purple Shampoo and Conditioner by L'Oréal Paris. Enriched with purple pigments, EverPure Purple Shampoo and Conditioner instantly neutralizes brassiness while leaving hair looking brighter. For all blonde, bleached, highlighted brunettes and silver hair. 100% sulfate-free.