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Simple Numbers, Straight Talk, Big Profits!  By Greg Crabtree     Chapter 2: Profit: Why 10 Percent is the New Breakeven  “Revenue is for Show and Profit is for Dough!” - Craig Crabtree  In this chapter Mr. Crabtree introduces the concept of pre-tax profit and  why we should ignore EBITDA

Ignore Your Revenue and Focus on This Instead - Simple Number, Straight Talk, Big Profits!