For the opening of Target’s first downtown Manhattan location, the brand once again asked us for a special introduction to the city. At their best, Target locations always honoured their surroundings–acting more like a welcomed, connected new neighbour, rather than just another store in town. For the brand, connection was context, and TriBeca breathed a certain kind of electricity. Our goal was to bottle that energy to create awareness for our new home amongst all New Yorkers. We adopted a sp...
