It seems I have a thing for liking simple types of fonts. This type puts the word into use by making everything outside of the "focus" circle blurry and everything inside of it super sharp and easy to read. The circle acts as a view finder for cameras as
Corporate identity for Actio Sports Management, athlete representation agency. Their core value is the service they provide, by means of who they cover all needs surrounding their athletes generating favorable environments so that they can develop th…
The chosen font along with the depiction of the heart monitor creates a very successful and effective logo type. One would easily see the heart rate as the letter U and put the rest together, A simple ye successful design.
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The creator of these logos has used a unique approach to typography. By playing with and arranging letters, very creative logos were formed. These simple, yet interesting logos are an example of the power that typography can have in design.