Shooting the original MGM logo. The first lion used for the logo was named Slats. He was used on all black and white films from 1924 to The lion was a tribute to logo designer Howard Dietz's alma mater Columbia University, whose mascot was the lion.
How to Write Effective Headlines. A headline is the most important element of an advertisement. Within any printed medium, such as a newspaper or magazine, people will read, or at best "skim" the headlines of articles, but with.