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All the makeup tutorials you'll ever need! Get tips, tricks and beauty routines for everyday natural makeup looks and full face glam. Find makeup inspiration…
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How Are You Feeling
PureWow shares a simple trick to wearing cream blush so it isn’t splotchy.
Natural Everyday Makeup
Natural Makeup Looks
Collagen Rich Foods
Fans of glass skin and glowing, dewy skin in general (that makes most of us, right?) will appreciate TikTok’s latest skincare craze: Jello Skin. Here’s what it is and how to achieve it yourself.
Hydrating Lip Balm
I’ve found a fabulous combination that’s made getting the no-makeup-makeup, glazed donut look a piece of cake with these three products.
Soft Grunge Makeup
Minimal Makeup Look
Date Night Makeup
Smokey Eye Tutorial
With the recent resurgence of soft glam looks, we didn't expect this other makeup trend to rise all over TikTok.
How To Treat Acne
Blue is a surprisingly versatile shade, and it goes fabulously well with every eye color around.
Best Foundation For Combination Skin
Best Makeup Products
Oily T Zone
Behold: The 15 best foundations for combination skin that will tackle dryness and oiliness all at the same time.
After years of bold, thick brows reigning supreme, we’re seeing a recent shift toward thinner arches. Here at PureWow, we dissect this revival with celebrity brow expert, Dani Kimiko Vincent.
Setting Spray Best
Makeup Setting Spray
Rimmel Stay Matte Primer
How To Get Rid Of Pimples
Moisturizer For Oily Skin
From a drugstore classic to a new fan favorite, here are the 13 best setting sprays for oily skin.
Bubbles In Nail Polish
You Nailed It
Are you constantly getting air bubbles in your manicure? PureWow shares a few tips for getting the smoothest finish, every time.
Hair Color And Cut
Hair Growth Tips
Hair Care Routine
Gray hair is now widely accepted as chic. PureWow shares how to adjust your makeup so it flatters your natural hue.
Color Correcting Concealer
How To Apply Concealer
Nars Radiant Creamy Concealer
Too Faced Concealer
PureWow shares the six best concealer hacks we learned from TikTok this year.
Purple blush is TikTok's latest must have. Here's everything you need to know about its popularity and how to wear it yourself, according to a makeup artist.
Top Christmas Movies
New Years Eve Makeup
From a classic red lip to a bedazzled eye, PureWow rounded up 24 New Year’s Eve makeup looks to ring in 2022.
Best Face Products
Beauty And The Best
Professional Makeup Artist
Finding the right beauty products can be challenging if you’re a dark-skinned person. That’s why we tapped some pros to compile this list of the best makeup for dark skin currently on the market.
Daytime Eye Makeup
Hooded Eye Makeup
Eyeliner For Almond Eyes
Eye Liner Tricks
Here at PureWow, we put a TikTok eyeliner trick for monolid, hooded and almond eyes to the test.
How To Apply Makeup
Beauty Blender Tips
The latest TikTok beauty hack involves popping your Beautyblender into the freezer so it blends your makeup better than before—so here at PureWow, we reached out to a makeup artist to get the scoop (and even tried the trend ourselves).
Meet the Slick Stick, our new favorite way to tame flyaway hairs. #hair #flyaways
Eyebrow Makeup Tips
How To Fill In Eyebrows from an Expert
Sunscreen For Sensitive Skin
Sensitive Skin Care
If you have sensitive skin or a skin condition like eczema or psoriasis, here are some tips and product recommendations for when you want to wear makeup. #makeup #skincare
How To Wear Makeup
According to TikTok, regular winged liner is out and the reverse cat eye is in. Here's why you should try the look for yourself. #eyeliner #makeup #beauty
Best Eyeshadow Primer
Have oily eyelids? Here's how to keep your eyeshadow from creasing and mascara from smudging. #makeup #beauty #eyes
Best Drugstore Lipstick
Here are six fresh ways to wear lipstick in 2021 (and one look to leave in the past). #lipstick #beauty #makeup
Pink Smokey Eye
Looking to refresh your makeup this summer? Try adding a pop of pink to your face. Here are 7 ways to wear the trendy shade now. #beauty #pinkmakeup #makeup
Oil Free Eyeliner
Emily Ratajkowski Makeup
Emily Ratajkowski Style
Here are six ways to wear eyeliner in 2021 (and one look to leave in the past). #makeup #eyeliner #beauty
How To Apply Blush
The Blushed Nudes
Celebrity makeup artist Mario Dedivanovic shares a blush trick that will lift your features. #makeup #beauty #blush