I relate first-hand to the ideas, excitement, and hard work that goes into starting + growing a business. And I've known the feelings of frustration and failure. When I dove into the creative business world 5 years ago, I didn't know why a niche was important or how to stand out amid a sea of brands. I thought I could offer everything and follow all of my ideas. Boy was I wrong. Late nights, research, and trial-and-error taught me how to grow a profitable business. Now, I share my secrets to h