Do you ignore this important section on your website's homepage?
Published on April 20, 2022
What did you put in the first section of your website ("above the fold")?
"Above the fold" refers to the first part of your homepage, the first screen that appears to the visitor when they arrive on your website. The term comes from the newspapers that are folded in half and placed with the top visible - "above the fold" where the most attractive and sensational headlines usually are.
You can treat this section of your website as a premium section and you need to use it effectively because it's the quickest way to tell the visitor who you are, how you can help them, and tell them what action to take next: contact you, subscribe to your newsletter, book an appointment, buy something, etc.
Don't waste this precious space with empty images or banners. Take this opportunity to convince the visitor that they've come to the right place.
Go to the homepage of roxiehristev.com to see how I used the space in this section.