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Springfield Private Label Redesign – Unified Grocers

Creative Agency: Murray Brand CommunicationsLocation: United States of AmericaAfter directing brand equity research and developing Springfield's new positioning and messaging hierarchy, Murray Brand Communications designed a new brandmark and packaging system for Unified Grocer's Springfield portfolio of products. Comprised of more than 800 SKUs, the brand facelift was undertaken to update Springfield's product messaging, elevate…

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