What I like about this logo would be that the designer used serif and sans serif fonts, because they really complement each other. But one thing that I dislike would be that the designer put LAUR DRAE & COMPANY in the middle of the logo.
This logo was custom designed using Adobe Illustrator and is being sold as a premade logo, which upon purchasing, I will insert your own business name and information into the logo layout. This logo is perfect for fashion brands and businesses that need a modern, simplistic, sophisticated logo design. (Branding, Inspiration, graphic design)
Ji Lee creates typographic illustrations that cleverly relate to the words themselves for his Word as Image series. Logos that involve words can often be playful with elements close to typographic, creating a new way to perceive the message.
There is consistent proximity throughout the logotype. The negative space forming the "N" makes sense with the name because looking at the logotype engages the audience when locating the "N". I also think the logotype font works well bold.