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Adidas has faced several disruptions in recent years, some due to internal strategies and others from external factors. Here are a few notable disruptions: Supply Chain Issues: Adidas, like many other global companies, has been impacted by supply chain disruptions caused by the COVID-19 pandemic. These disruptions have affected production schedules and delivery times, impacting inventory and sales. Shift to Direct-to-Consumer (DTC) Model: Adidas has been shifting its focus towards a DTC model, emphasizing online sales and its own retail stores. This shift aims to strengthen brand control and improve profit margins but also requires significant investment in digital infrastructure and logistics.
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Adidas

Adidas has faced several disruptions in recent years, some due to internal strategies and others from external factors. Here are a few notable disruptions: Supply Chain Issues: Adidas, like many other global companies, has been impacted by supply chain disruptions caused by the COVID-19 pandemic. These disruptions have affected production schedules and delivery times, impacting inventory and sales. Shift to Direct-to-Consumer (DTC) Model: Adidas has been shifting its focus towards a DTC model, emphasizing online sales and its own retail stores. This shift aims to strengthen brand control and improve profit margins but also requires significant investment in digital infrastructure and logistics.
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