More ideas from Sorin
Logo // One Design // Gestalt Theory by Maurizio Pagnozzi, via Behance

Logo // One Design // Gestalt Theory by Maurizio Pagnozzi, via Behance The N overlaid on the 1 driving the meaning even more with the negative space created

It uses negative space to add character to the logotype. It's simple but clever. The curves portray a sense of fun and silliness.

This image uses negative space to create the image of a cat inside of the word car which demonstrates positive and negative.