Ad Ops Online - Interviews

Following on yesterday's announcement from Local Yokel Media on the launch of the first hyperlocal online ad marketplace, we had a Q&A session with Dick O'Hare, CEO and Founder of Local Yokel Media.

Recent news from the CeBIT 2012 front have firmly put ADmantX (www.admantx.com) on the map of online advertising technologies. ADmantX allows companies to reach their online advertising targets more effectively by providing precise, real-time information about the content of a web page as well as blogs and social networks. Using semantic technology, ADmantX offers an increased visibility of web content and conveys the feelings they transmit to readers.

Sharethrough has recently announced the hiring of Hanz Kurdi as senior director of publisher strategy and operations. Hanz will play an integral part in Sharethrough’s push this year to develop more native advertising inventory on media sites: placements that look and feel like the site’s actual content.

Ed Haslam, SVP Marketing at YuMe, Brings More Insights into the New Mobile Flip Ad Format

Adzerk's core mission is to help publishers get the most revenue from the great content and resources they are creating. We do that through the adOS platform which is built to make optimizing both direct sold inventory as well as ad networks and remnant sources like Rubicon and Pubmatic as easy as possible. The adOS platform is at it's core an ad serving platform that aims to be the fastest, easiest to use, and most flexible platform available on the market.

Following recent announcements from engagement advertising leader SocialVibe, we spoke to John Capano, newly appointed CMO, about his new role.

Earlier this week, digital media agency Exact Drive and display ad design platform Canned Banners announced a partnership to offer marketers a one-stop solution for launching and managing dynamic display ad campaigns. The service increases the performance and precision of display ad campaigns by personalizing ad creative in real time for each viewer. We've asked Myles Younger, Canned Banners Co-founder and Head of Marketing & Business Development, to give us more insights into the current…

Social ad platform 140 Proof (www.140proof.com) announced, earlier this month, a new solution for political campaigns that allows candidates to reach large groups of targeted voters within the social stream. Co-founder and CTO John Manoogian III gave us further insights into how political campaigns can best leverage the opportunities offered by social media.

Danish software company Adform (www.adform.com) has been seeing great growth following the launch of the first Pan-European demand side platform in November last year. Recent news around Adform's expansion has put the company in the spotlight once again. CMO Martin Stockfleth Larsen shares with us some insights into the current state of display advertising and explains how the Adform platform is radically different.

Established in 2011, Poland, Epom Ltd. (www.epom.com) is a company with innovative vision, providing creative solutions for publishers, advertisers and networks, namely the integrated platform for fast and convenient digital ad-campaign management. Despite the fact that the enterprise is relatively new on the market, Epom has already got a lot of business partners, including major media […]

Pinterest is quickly establishing itself as a must-go destination for online marketers looking for a fresh approach to reach the desired audiences. Pinterest has been around for two years but it is the very recent growth spur that caught the attention of users and marketers alike. With millions of consumers signing up, brands are scrambling to develop strategies for marketing on Pinterest and efficiently engage with those who are pinning their interests.

Swoop has recently announced the launch of its service, which seamlessly integrates relevant information about products and services – at times in the form of sponsored content or advertising – into web content. We reached out to Ron Elwell, Swoop's CEO, for more insights into what seems to be one of the most user-friendly and non-intrusive advertising solutions.

Recent news around the MADE Fashion Week app developed by Sonic Notify brought to our attention a very creative way to employ what is known as inaudible frequency technology. We have spoken with Jonathan Glanz, CEO of Sonic Notify about how this technology can be used by marketers who wish to target specific audiences via mobile devices.

Bizo has just announced a major new executive hire - Frannie Danzinger as Director of Market Development - and a fantastic growth of over 130% in 2011. We have spoken to Russell Glass, Bizo's CEO, about business audience targeting and how it supports Bizo's recent growth.

“Earned media” is inconsistent and famously difficult to value. Jun Group (www.jungroup.com), the premier social video platform, has recently announced a study that provides simple metrics for valuing earned media – and clear evidence that social video programs consistently deliver earned media results. We have spoken to Mitchell Reichgut, Founder and CEO of Jun […]

Following YuMe's recent launch of interactive ads for engagement across online, connected TV and mobile platforms, we have talked to Scot McLernon, YuMe's Chief Revenue Officer, who explains further how brands can achieve superior audience engagement through video ads.