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Purearth - The new identity elevates bottle tags from a functional packaging feature to a core brand asset. The tag becoming the vehicle to deliver the creative hook- the juices as a ‘gift from the earth’. Designed by Afterhours SILVER PENTAWARD 2015
Juice packaging en masse My notes: The use of color in the packaging design and label. The unified color used in the labels which allow for so many colors of the actual product to stand out just as much as the label.