Another tip to streamlining pages: "Keep paragraphs short," says Ian Lurie, CEO of internet marketing company Portent, Inc. "On most Web sites, a single paragraph should be no more than five to six lines." @ charlotteswebdesign.com

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"Most websites have a design that assumes a user enters through the home page and navigates into the site," says Michael Freeman, senior manager, Search & Analytics, ShoreTel, Inc., which provides hosted VoIP, cloud PBX service and business phone systems. "The reality, though, is that the majority of visits for most sites begin on a page that is not the home page," he says.  @ charlotteswebdesign.com

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"It's very easy these days to be visually overloaded with images, to the point where our brains stop processing information when confronted with too many options," explains Paolo Vidali, senior digital marketing strategist, DragonSearch, a digital marketing agency. @ charlotteswebdesign.com

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"We strongly recommend that our clients invest in professional photography or purchase professional stock photos," says Gatti. Good photographs "draw the eye, providing an emotional connection to the written content." Poor quality photographs or photographs that have nothing to do with your message, on the other hand, are worse than having no photographs. @ charlotteswebdesign.com

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"Your logo is an important part of your brand, so make sure it's located prominently on your site," says Tiffany Monhollon, senior content marketing manager at online marketer ReachLocal. "Use a high-resolution image and feature it in the upper left corner of each of your pages," she advises. "Also, it's a good rule of thumb to link your logo back to your home page so that visitors can easily navigate to it." @ charlotteswebdesign.com

"Your logo is an important part of your brand, so make sure it's located prominently on your site," says Tiffany Monhollon, senior content marketing manager at online marketer ReachLocal. "Use a high-resolution image and feature it in the upper left corner of each of your pages," she advises. "Also, it's a good rule of thumb to link your logo back to your home page so that visitors can easily navigate to it." @ charlotteswebdesign.com

To keep visitors on your site, "make sure pages do not have competing calls to action or visual clutter [e.g., lots of graphics, photographs or animated gifs] that would draw the visitor's eyes away from the most important part of the page." To further keep clutter down on landing pages, "consider limiting the links and options in the header and footer to narrow the focus even further," he says. @ charlotteswebdesign.com

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