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How Pentagram’s Michael Bierut Picks A Typeface

Once “typographically promiscuous,” Bierut has a simple method for selecting typefaces–as detailed in this exclusive excerpt from his forthcoming book “Now You See It and Other Essays on Design.

Once “typographically promiscuous,” Bierut has a simple method for selecting typefaces–as detailed in this exclusive excerpt from his forthcoming book “Now You See It and Other Essays on Design.”

Once “typographically promiscuous,” Bierut has a simple method for selecting typefaces–as detailed in this exclusive excerpt from his forthcoming book “Now You See It and Other Essays on Design.