SEO Strategy

Collection by Michaela Hoffman | Digital Strategist • Last updated 7 days ago

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Michaela Hoffman | Digital Strategist
Make the Most of Your 404 Page - Michaela Hoffman Marketing Plan, Sales And Marketing, Online Marketing, Content Marketing, Business Emails, Business Tips, Online Business, Seo Strategy, Design Strategy

Make the Most of Your 404 Page - Michaela Hoffman

Today I want to share with you three quick tips for getting the most bang for your buck out of your 404 page. First of all, let’s cover the role of your 404 page and what it means to user flow for your visitors. Your 404 page is the page people get to if they mistype…

Grow your email list the 8 must haves for your next opt-in Content Marketing Strategy, Marketing Plan, Business Marketing, Seo Strategy, Growing Your Business, Starting A Business, Business Advice, Online Business, Lead Magnet

Grow your email list the 8 must haves for your next opt-in

Your opt-in is a really important and powerful piece of your marketing funnel. It is your first opportunity to make a promise and fulfill it for your audience. You don’t want to mess this up because it is important to build trust with your potential clients in your funnel. So what MUST your opt-in have? Solve…

Drive More Traffic to Your Small Business Website Marketing Services, Internet Marketing, Online Marketing, Mail Marketing, Content Marketing, Business Website, Business Tips, Creative Business, Marketing Techniques

Drive More Traffic to Your Small Business Website

To increase sales, you need to increase the number of people seeing your content, and to increase that you need strategies to drive more traffic to your website

Want to increase your influence online and as a result grow your business? Check out these 70 visibility tips to grow your business like woah! Business Checks, Business Tips, Online Business, Web Design, Packaging, Branding, Blogging For Beginners, Blogging Ideas, Business Entrepreneur

Increase your visibility increase your influence

Are you ready to take your visibility to the “next level”? Visibility is not about posting random content on social media. It’s about posting on the RIGHT platforms where your dream clients are hanging out. It’s about providing meaningful value as part of a long-term strategy. It’s about connecting with other influencers and spending time…

How to rise above the noise on online business owners and make your brand stand out getting visible to your ideal client and growing your online business. Business Branding, Business Tips, Online Business, How To Start A Blog, How To Make Money, Make An Effort, Blog Love, Online Entrepreneur, Pinterest For Business

20 Ways to Make Your Brand Stand Out & Be Visible - Michaela Hoffman

Is standing out and getting noticed by more ideal clients on your to-do list? Then you want to make sure you are you are making your brand stand out!

5 Website Analytic Metrics for Your Online Business// Michaela Hoffman Analytics Dashboard, Seo Analytics, Google Analytics, Business Website, Business Tips, Online Business, Marketing Plan, Online Marketing, Digital Marketing

5 Website Analytic Metrics You Need to Know - Michaela Hoffman

Does your analytics give you anxiety? Have you asked yourself questions like I’ve got my analytics set up but what do I do now? Do you know how to use your analytics to improve your website & marketing strategy? Running an online business it can often seem like you are throwing ideas out there and…

Productivity is different from being busy. You can be busy all day long and not get a single thing marked off your to-do list. Focus on how to productively use your time to get the most done each day! Business Marketing, Online Business, Inspirational Message, Inspiring Messages, Online Entrepreneur, Pinterest For Business, Career Development, Career Advice, Growing Your Business

Michaela Hoffman | Designer Developer Strategist | Indianapolis Indiana

I help artists, makers & passionate small business owners who are ready to go from DIY to creative empire, be seen online, and grow their businesses.

Learn these ways on how to reduce bounce rate and increase page views. Business Branding, Business Marketing, Content Marketing, Online Marketing, Social Media Marketing, Marketing Websites, Creative Business, Business Tips, Online Business

5 ways to keep people on your website - Michaela Hoffman

Picture this – You wake up in the morning, grab your coffee, and check your email. YES! You’ve sold another product or received an inquiry about your services. The best part is that this all happened while you were sleeping! Your website works because it’s selling what you do – acting as an employee for…

How to make sure your branding stays cohesive online - Michaela Hoffman Personal Branding, Branding Your Business, Creative Business, Business Tips, Business Cards, Build Your Brand, Creating A Brand, Blog Logo, Brand You

How to make sure your branding stays cohesive online - Michaela Hoffman

Tell me does this sound like you… You’ve been putting stuff out online consistently, meaning you are posting regularly. BUT you feel like what you are putting out is all over the place. You can’t quite get the look to feel cohesive… You have no idea how all of the stuff you are doing ties…

Content Marketing mistakes that can keep your ideal client from connecting with your message. Content Marketing Tools, Online Marketing, Seo Strategy, Time Management Tips, Wonder Women, Online Entrepreneur, Pinterest For Business, Motivation, Make Money Blogging

5 Content Marketing Mistakes stopping your ideal clients

Your content can attract clients to your site. So you spend hours working on it. Laying out your plan. Crafting the perfect copy. Putting together your cohesive graphics. Scheduling….and then… nothing. You aren’t getting hordes of potential clients flowing into your lead funnel. What’s happening? Well, without a deep dive into your branding and your…

Blue stack of books - 6 Reasons Why Content Strategy Matters for Your Service-based Business Seo Strategy, Content Marketing Strategy, Marketing Plan, Online Marketing, Marketing Poster, Business Planning, Business Tips, Online Business, Online Entrepreneur

6 Reasons Why Content Strategy Matters to your Service-Based Business

Content, content, content… So much to create for your service-based business. Maybe you want to… promote your services grow your community increase your visibility online engage with potential clients Maybe you want to focus on some of them, maybe all of them. But boy that is a lot of content to create and manage. Which…

Web Basics Series: Do you really know the difference between your website’s hosting and domain? Hosting Website, Work Goals, Tips Online, Domain Hosting, Creating A Business, Hosting Company, Online Entrepreneur, Best Web, Internet Marketing

Web Basics Series: Do you really know the difference between your website’s hosting and domain? - Mi

Many of my clients don’t know the difference between web hosting and their domain, some even think it is the same thing. Are you in the same boat? Both hosting and a domain are important for your website and you need both to have a website. Domain & Hosting Many of my clients come to me…

Are you a small business owner or online entrepreneur? Collaborations to grow your business help you get massive results and help you get your business to the top of your dream client's mind. Learn everything you need to know about collaborating as a smal Email Marketing Campaign, Email Marketing Strategy, Business Marketing, Online Marketing, Seo Strategy, Internet Marketing, Business Help, Growing Your Business, Online Business

How Collaborations are Key to Grow Your Business Online

Collaborations are key to grow your business online. If you are ready to start collaborating but don't know where to start this resource is for you.

My top 5 Lead Generation Strategies - Michaela Hoffman Marketing Plan, Business Marketing, Online Marketing, Creative Business, Business Tips, Online Business, Online Entrepreneur, Business Entrepreneur, Sales Prospecting

My top 5 Lead Generation Strategies - Michaela Hoffman

Let’s cut to the chase… in 2018 you want to grow your business? And as a service-based business that means connect with and growing your lead list. So what can you do now to start seeing more results in your email list size, community or personal outreach? Incorporating more lead generation strategies into your business. Now,…

Tips for growing your business' reach on social media. Be seen by your dream clients and how to get visibility quickly. Business Marketing, Content Marketing, Internet Marketing, Online Marketing, Social Media Marketing, Online Business, Digital Marketing, Marketing Ideas, Business Tips

Getting Visible on Social Media for your Business - Michaela Hoffman

Struggling with showing up on social media for your business? Hearing crickets? Not being seen. Here are 5 tips to get visible on social media for your online business. Show up as you that human element Consistently posting on social media is only half of the visibility equation. You also have to show up as…

ROI or return on investment for your online business can be different things. It is more than just cash & here is why you should look beyond cash for ROI Business Marketing, Business Tips, Online Business, Media Marketing, Digital Marketing Plan, Seo Strategy, Online Entrepreneur, Pinterest For Business, Motivation

Return on investment for your online business - it's not just cash

ROI or return on investment for your online business can be different things. It is more than just cash & here is why you should look beyond cash for ROI