Similar ideas popular now
Restaurant Branding Design
Composer Tunde Jegede creates a diverting music that is steeped in the West African classical music tradition with nuanced additions from other places. The kora pulls at the heartstrings. For more kora mastery to transport you, check out Korolén, Toumani Diabatés 2021 collaboration with the London Symphony Orchestra. A great backdrop for hours at the keyboard. #worksongs #tundejegede #koramusic
Reading list for the masterful brand strategist. There are more coming but these are a great start. We will deep dive into each of these (check out our post on The Art of Dramatic Writing). Being a strategist means learning forever. Sometimes that looks like a business title but sometimes it looks like a collection of haiku. What are you reading? #brandstrategy #brandsyllabus #beclearbeinteresting #brandfrontlines #fromthefrontlines
Add a dash of impossible. By making a profit? No argument there. But how? By connecting with customers. How do we do that? As Jack says, customers don’t just buy the product, they want to buy into the product. Therefore, look for a good Mission Statement to blend the concrete & the aspirational. By striking a balance between the possible & the impossible, a company can give people a clear sense of the direction to profitability & the inspiration to feel they are a part of something big.
With the hours and intensity of brand strategy (and most consulting work, tbh), it can be hard to take the mirror away from your clients and point it at yourself. Even if the work is flowing, we think it is vital to know your brand. Really, to know yourself. What are your strengths? What do you hope to achieve? Who is your ideal client? These kinds of foundational questions can save you from a lot of unsatisfying gigs.
The very best testimonial? One that comes out of the mouth of a client, without prompting, Write those down and ask permission to share! Runner-up? A pithy, enthusiastic quote that links to your positioning or brand strengths (and preferably from a leader in the org). *Check out our IGTV video on testimonials to hear more in-depth testimonial insights.*
Process should start with rangefinding, or exploration. Set expectations so that your client fully understands that the first stage is not the final destination. You want to: reflect back what they have shared, find the limits of their taste, maybe crack open some new avenues of creativity. If clients think every round should end in a winner, the process will be frustrating and, often, unsuccessful.