Dentro Halter Black Dress
Wear it to work !
We all 'thin-slice' all the time. But Gladwell articulated it. Think about it next time you make assumptions based on tiny thin slices of observation...
I'm obsessed with collaborative consumption. It has to be where the world is going... we'll run out of stuff, money and rubbish dumps otherwise
Do we live in a world where only experiences really cut through the clutter and make us connect with brands? I think so... Cant wait to start next thesis on measuring experiential marketing. Relevant?
Lets deal with postmodernity in marketing "Markets consist of human beings not demographic sectors"
You kind of have to read this. Its not all doom and gloom of a branded world.
Such a brilliant book for anyone using, playing or working with social media. "Business people are people too".