One of the most challenging projects I was ever involved with was designing the brand identity and the labels for Doamne Ferește — a product entirely born in Argo, with the creative direction of the owner Ioan Dan Niculescu . Positioned as a premium brand, the mustard and the sauce are a special blend of tastes which combine Thai and Romanian cuisine. The products are sold by only a few grocers throughout Romania, so the visual side developed had to match that uniqueness, to the…
