Telstra changes colour | Desktop
Telstra has announced its first major brand refresh since 1993 (when it transitioned from Telecom). The ‘Life in Full Colour’ campaign has strayed from the traditional blue and orange logo and has introduced six colour variations of the very same logo – including blue, purple, pink and green. The campaign will be rolled out across all of its marketing material and will also include the launch of a newly branded website. The campaign was developed by DDB Group’s brand agency, Interbrand and…
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