Pepsi once did a funny Halloween ad. In the picture, a Pepsi can dresses up as a Coke can to scare people. The headline was, “We wish you a scary Halloween!” That’s not a bad idea, but Coke got the last word. In a classic.
This ad took a more serious twist for a more serious ad. Cyber-bullying is a big deal and showing the arrows stabbing the boy shows that cyber-bullying hurts. This advertisement creates a good relationship with what is being advertised.