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Innocent smoothie

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What is just downright amazing about the #BigKnit activity on Innocent? It's for a great cause (tick). It feeds off and into the brand personality (double tick) and more than any of these things, it's now in it's twelfth year. 12 years. How many brands have the courage to stick at something that long ("We need to refresh the brand..." blah, blah, vomit). Longevity. Consistency. On brand. That's the name of the game and hats off to them. Woolly Hats, Brand Personality, Wooly Hats, Big Knits, Bonnet Crochet, Older People, Hat Ideas, Key To My Heart, Wedding Mood Board
Woolly Hats
Brand Personality
Wooly Hats
Big Knits
Bonnet Crochet
Older People
Hat Ideas
Key To My Heart
Wedding Mood Board

Woolly Hats

What is just downright amazing about the #BigKnit activity on Innocent? It's for a great cause (tick). It feeds off and into the brand personality (double tick) and more than any of these things, it's now in it's twelfth year. 12 years. How many brands have the courage to stick at something that long ("We need to refresh the brand..." blah, blah, vomit). Longevity. Consistency. On brand. That's the name of the game and hats off to them.

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David Preston

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