Indie brands

Through responsible design, local craft, colour and an unrestrained worldview, a slew of home-grown labels are energising the streetwear market in the subcontinent

Top Indie Makeup Brands - Phyrra is a gothic beauty, gothic fashion & alternative lifestyle blog. Reviews, tutorials, mental health & more.

Western influences are everywhere in pop culture lately. From Lil Nas X's new agey takes on cowboy clothing (think: neon colors, shiny fabrics, and animal prints) to Kacey Musgraves' fringed 'fits and Post Malone's gallon hats, the aesthetic — also known as the "Yeehaw Agenda" — doesn't seem to be going anywhere anytime soon.

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Some of the best indie makeup brands in the industry are still relatively unknown. Click here for 27 skincare, haircare, and makeup brands to know.

We love a trend, but what we love even more is being ahead of a trend. We recently checked out this year’s Indie360 Conference to take a peek at emerging indie brands. These are the most impressive up-and-coming makeup and skin, hair and oral care brands we saw. Check them out now because they’ll be trending any minute now.

From vegan formulations to incredible sustainability efforts, these indie skincare brands are on track to become the next big names in the industry.

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Formerly known as: Indie brands and other not so talked about makeup brands A place to discuss new, indie and not so talked about brands. There's a

The Indie Lee skincare line.

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Looking to buy local clothes that are ethically produced by homegrown artisans from across India? We present to you a list of top ten sustainable Indian brands that bring the best of hand-block prints, embroidery, and applique as well as the talent of our artisans right into your wardrobe! What’s more, their cotton collections are perfect for the perpetual summer we experience in most parts of India and help you achieve that perfect ethnic-chic look.

It’s not just the big guns making noise in the beauty world these days – there are countless small and independent brands shaking things up. Here are some of the best you need to know about – and their hero products worth snapping up.