I’ve been writing articles for 5 years now. I remember that, at first, I would start writing without having any specific steps in place. My gut feeling was what dictated the content and sometimes that was ok, other times it was far from what the audience expected. I used to believe that writing an article was all about inspiration. Now, I know it’s much more than that. It involves a strategy, research, a thorough understanding of the audience, optimisation and more.