Picture #2

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Other Strategies Cont. Strategic Alliance: A partnership formed to create competitive advantage on a worldwide basis. Licensing: Trade arrangement where one company allows another company to use its company name, products,brands, etc. in exchange for a fee. Franchising: A form of licensing where a company agreed to provide a franchisee a name, logo, etc. in return for a financial commitment and the agreement to conduct business in accord with the franchiser's standard of operation (Josie Barbosa)
Other Strategies (Cont) Competitive Market Analysis: A rigorous and regular approach to competitive position, direction, and strengths and weaknesses can help senior executives identify gaps and opportunities. Market Segmentation: Segmenting markets, targets and opportunities can yield greater clarity and more specific relevance for a company and its offerings. (Josie Barbosa)
Other Strategies Cont. Backward Integration: Type of vertical integration in which a consumer of raw materials acquires its suppliers, or sets up its own facilities to ensure a more reliable or cost-effective supply of inputs. Mergers and Acquisitions: Area of banking or financing that deals with funding of acquisitions, mergers, and takeovers. (Josie Barbosa)
Other Strategies: Joint Venture: New firm formed to achieve specific objectives of a partnership like temporary arrangement between two or more firms. Combination: A combination strategy is a resource used by corporations or businesses to further their identified business goals at the same time. Forward Integration: A business strategy that involves a form of vertical integration whereby activities are expanded to include control of the direct distribution of its products. (Josie Barbosa)
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picture # 2 please define and explain each quadrant and each member of the group should pin in one pictures of fashion oriented products for each quadrant. 2. please identify ten other strategies ( such as joint ventures, combinations, M & A, forward and backward integrations ) that may help close the strategic gap between the forecasted sale growth and the actual performance. Each member of the group should pin in one example from fashion oriented companies.
Market penetration is needed to expand the market. Using price penetration helps introduce the existing customer to expand their purchases. The Gap introduced an athletic wear this apeals to current trends and extends their market. Apealing to old customers and extending the brand. (Brianna Fogarty)
Partnership is one of the strategies for closing the strategic gap. A partnership agreement sets out the terms and conditions of the relationship between the partners, including: -Percentages of ownership and distribution of profits and losses; - Description of management powers and duties of each partner; -Term (length) of the partnership; - How the partnership can be terminated;- How a partner can buy his/her share of the partnership. Example: Paul Smith and ImagineX Group (E.Klokovskaya)
Market Development Strategy- provides the strategic direction of a companies startup market program. Its a type of growth strategy that identifies and develops new market segments for existing products. It targets not only non-buying customers in current segments, but also new customer in new segments as well (Jessica Devine)
Product-development strategy occurs when a company launches a new product on the current market, using such strategies as developing new features for the product, developing different product quality levels, improving the product’s technology. (Ekaterina Klokovskaya)
(1 of 2) Market-penetration strategies are the methods a company implements to increase sales of existing products or to promote a new product.Strategies include lower prices,advertising,bundling,or volume discounts.It is a means to increase incentive to purchase for the consumer or to one-up competitors with better offers. (Meghan Hennessy)