Poster series for brunch event POP-UP KITCHEN, 2014 in New York City.The "Food On Canvas" theme uses ingredients from the menu to create four different pieces of artwork. We collaborated with students from a culinary institute to visualize food as art.
This copy focuses on one detail of being a pet and uses it to reveal something "you never know." It starts with an unexpected response from a pet. The bold statement is contradictory with the photo of the pet.