Event Marketing

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brand campaign Delta invited runners to map their routes with string on a large map of Manhattan. Photo: Courtesy of Delta Experiential Marketing, Marketing Communications, Event Marketing, Digital Marketing, Mobile Marketing, Marketing Plan, Business Marketing, Content Marketing, Internet Marketing

See Delta’s Creative Strategy to Tap Into New York City Marathon Buzz

The airline’s activation two weeks before the event is an example of how the brand is seeking to insert itself into important moments in one of its key markets.

Major sponsor Citi Open's lounge included low-slung couches in bright tennis white and a faux greenery hedge. Tennis Whites, Channel Art, Event Marketing, Sweetheart Table, Ad Campaigns, Lounge Areas, Lounges, Chair Covers, Cocktail Tables

How This Food Award Show Channeled Art, Music, and Political Activism

The Restaurant Association of Metropolitan Washington celebrated the region's food service industry at a splashy gala that didn't skimp on fun.

Bridgestone, the official tire of the N., sponsored a football throw tent at the Super Bowl Fan Zone at Sports Marketing, Street Marketing, Event Marketing, Marketing Plan, Business Marketing, Content Marketing, Internet Marketing, Digital Marketing, Stand Feria

Super Bowl Parties Kick Off With Concerts and Customized Gifts From Pepsi, GQ, and Dockers

Although brands like ESPN the Magazine and Maxim will host Super Bowl XLIV parties beginning tonight, others staged events earlier in the week. The cele...

Bud Light House of Whatever Sports Marketing, Guerilla Marketing, Event Marketing, Marketing Plan, Digital Marketing, Marketing Strategies, Business Marketing, Content Marketing, Internet Marketing

Super Bowl 2015: How Event Marketers Changed Strategies for This Year's Big Game

Here's a look inside Super Bowl parties from brands like Bud Light, DirecTV, ESPN, Rolling Stone, Playboy, and more.

The Joy Generator lets users log into their Facebook profile and receive their personalized flavor match #branding #marketing Experiential Marketing, Guerilla Marketing, Event Marketing, Social Media Marketing, Facebook Profile, Guerrilla, Public Relations, Digital Media, Branding

AdNews: Cadbury uses Facebook to determine your personal flavour - AdNews

Does what you like on Facebook correlate with what type of chocolate bar you should be consuming? Cadbury think so and its latest experiential campaign may prove it

Citroen Event - This Citroen event served to introduce the auto brand’s new Airbump technology in an immersive and memorable way. Sports Marketing, Event Marketing, Digital Marketing, Team Building Games, Experiential Marketing, Interactive Installation, Interactive Activities, Carnival Games, Happy Fun

Oversized Billiards Promotions

Citroen Event - This Citroen event served to introduce the auto brand’s new Airbump technology in an immersive and memorable way. The activation took place i...

sampling activation #branding #events #marketing #activation #sampling Activity Games, Activities, Event Marketing, Guerrilla, Experiential, Train Station, Pos, Creative Ideas, Baby Strollers

sampling activation #branding #events #marketing #activation #sampling

23 Must-See Brand Experiences From This Year's Governors Ball A new addition for this year was a Plinko-style game where visitors could score swag by using their empty, crushed cans as playing chips. Event Marketing, Marketing Branding, Mobile Marketing, Marketing Ideas, Business Marketing, Email Marketing, Content Marketing, Internet Marketing, Digital Marketing

23 Must-See Brand Experiences From This Year's Governors Ball

Here’s how brands such as State Farm, Bacardi, and more incorporated their messaging and products into the New York music festival.