Naturally Sweetened with 100% Xylitol PUR uses xylitol sustainably sourced from Birch & Maple trees grown in Finland. It looks & tastes just like sugar with 40% less calories than sugar while boosting oral health. Swiss-Made All our ingredients are sourced from Europe and made in Switzerland. PUR is a quality first brand. What Makes Us PUR? Naturally Sweetened with 100% Xylitol Xylitol is a naturally occurring pentose sugar alcohol that looks and tastes just like sugar yet has 40% fewer calories