"This one is an IBM smart cities campaign product/ad. It is great because it is intelligently complementing the ad with the functionality of the design, so perfectly that the audience really gets the idea of the “Smarter Cities” out of this design.
Today's fan takes the same space when it is on and off. After turning the fan on the maximum - a cage covering a propeller is what we see.Its form looks way too technical and not friendly to our home place.
Ron Arad’s constant experimentation with the possibilities of materials such as steel, aluminium or polyamide and his radical re-conception of the form and structure of furniture has put him at the forefront of contemporary design and architecture.