Csíki Gergely

Csíki Gergely

Csíki Gergely
More ideas from Csíki
Within a good brand plan,you should have an advertising strategy that should answer the following six key questions.  Who Do We want to sell to? (target) What are we selling? (benefit) Why should they believe us? (RTB) What Do We want the Advertising to do? (Strategy) What do Want people to do? (Response) What do we want people to feel? (Brand Equity)

Arguably things today are moving faster than ever. With the advent of new media options such as social, digital and search media, the list of tactics is lo