Italian Fast Food
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Brand identity and packaging design for Hawkins and Brimble. The brief was to design a mens grooming brand from the ground up. We wanted the brand to be cut from a different cloth and avoid the typical cliches so we opted for a different angle. Our approach was to appeal to a more premium market with a focus on modern effortless grooming, using inspiration from simpler days to formulate the basis for the naming, ingredients and brand.