Because ignorance is bliss. But knowing your saving hundreds of lives a year by going vegan is an even more blissful and rewarding experience. <--- I hate this philosopher with a burning passion but I do like this quote here.
This Nietzsche quote reminds me that being true to yourself is sometimes hard, but always worth it. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself.