Vegan Makeup: Make the Switch to a Cruelty-Free Alternative. Makeup trends come and go, but there is one movement we hope sticks around for a long time. Very recently, vegan, natural, and cruelty-free makeup started making huge waves in the beauty industry. Millennials are famously more health-conscious and environmentally-conscious than previous generations, so it makes sense that brands would go the extra mile to cater to this new market. Learn More & Share