As geeky as it may sound, I really enjoyed going Back to School! (*and you did too, but you’re not ready to admit it, yet – wink) It was the perfect excuse to get a new wardrobe. Oh, and the smell of paper; and the doors of creativity that blank pages open; and the pretty colors of all the pens and pencils. Anyone relating? Oh, there you go! You just remembered your first day of school!

As geeky as it may sound, I really enjoyed going Back to School! (*and you did too, but you’re not ready to admit it, yet – wink) It was the perfect excuse to get a new wardrobe. Oh, and the smell of paper; and the doors of creativity that blank pages open; and the pretty colors of all the pens and pencils. Anyone relating? Oh, there you go! You just remembered your first day of school!

Conversion rate optimization is like dancing. It flows with your actions, it responses to your initiatives. It’s like a tango where you either pour your heart out or you just look deliciously ridiculous. If at some point, you’re on the wrong foot, you might even fall, but it’s how you rise that matters.

Conversion rate optimization is like dancing. It flows with your actions, it responses to your initiatives. It’s like a tango where you either pour your heart out or you just look deliciously ridiculous. If at some point, you’re on the wrong foot, you might even fall, but it’s how you rise that matters.

Dear Reader, before diving into this article like a pro, you should know that this is a story of how Interactive Content might save your ASS! (Awesome Shopping Site).  A 2016 Content Marketing Institute (CMI) research showed that 79% out of their 182 for-profit marketers base opinionated that traditional marketing and interactive content noticeably enhance retention of the organizational message.

Dear Reader, before diving into this article like a pro, you should know that this is a story of how Interactive Content might save your ASS! (Awesome Shopping Site). A 2016 Content Marketing Institute (CMI) research showed that 79% out of their 182 for-profit marketers base opinionated that traditional marketing and interactive content noticeably enhance retention of the organizational message.

A custom audience is one of the most successful forms of finding users who expressed an interest in your business. By deploying this tactic in your remarketing campaigns, you can identify people who took a specific action on your website and show them your ad.

A custom audience is one of the most successful forms of finding users who expressed an interest in your business. By deploying this tactic in your remarketing campaigns, you can identify people who took a specific action on your website and show them your ad.

Good news, guys! Cart Abandonment comes with a Recovery Program, as well… Here’s how everything started.  Once upon a time, it was a race to the middle line. Yes, you’ve read it. Not the finish, but the middle line. Because nowadays we aim to meet our customers halfway – them willing to share more personal information and us, marketers, growling for making those sales.

Good news, guys! Cart Abandonment comes with a Recovery Program, as well… Here’s how everything started. Once upon a time, it was a race to the middle line. Yes, you’ve read it. Not the finish, but the middle line. Because nowadays we aim to meet our customers halfway – them willing to share more personal information and us, marketers, growling for making those sales.

It’s ridiculously obvious funny how no one ever sets up to lose or fail, don’t you think? Not even in web personalization. *smile We all start with the win in mind. Sure, we’re aware that we might stumble upon this or that and it might just slow us down a bit, but we’re never in it for the loss. More than that, we even have backup plans, because usually, we don’t succeed with our first trial.

It’s ridiculously obvious funny how no one ever sets up to lose or fail, don’t you think? Not even in web personalization. *smile We all start with the win in mind. Sure, we’re aware that we might stumble upon this or that and it might just slow us down a bit, but we’re never in it for the loss. More than that, we even have backup plans, because usually, we don’t succeed with our first trial.

This is an article that’ll give a few hints on how to win the entrepreneurial INNER challenges first so that you can become contender-worthy in your online shopping market. These are only a few of the lessons I’ve been too stubborn as to learn on my own when I could have open my eyes wider and learn them from other people around; people who had already been through them or in the process of discovering them – peers or “competitors”.

This is an article that’ll give a few hints on how to win the entrepreneurial INNER challenges first so that you can become contender-worthy in your online shopping market. These are only a few of the lessons I’ve been too stubborn as to learn on my own when I could have open my eyes wider and learn them from other people around; people who had already been through them or in the process of discovering them – peers or “competitors”.

The online environment absorbs more and more of our life. People spend more time on social media and as a brand, you need to be where your target audience is.  Sure, offline campaigns are still important, but a proper online promotion can make a difference. What would be the impact of a well-done video without a social network to distribute it to? Would it be able to go viral?

The online environment absorbs more and more of our life. People spend more time on social media and as a brand, you need to be where your target audience is. Sure, offline campaigns are still important, but a proper online promotion can make a difference. What would be the impact of a well-done video without a social network to distribute it to? Would it be able to go viral?

A brand voice is the purposeful, consistent expression of a brand through words and prose styles that engage and motivate.  A brand , on the other hand, is what people say, feel and think about an organization. It’s a set of mental and experiential associations that, when taken together, tell the story of who you are.

A brand voice is the purposeful, consistent expression of a brand through words and prose styles that engage and motivate. A brand , on the other hand, is what people say, feel and think about an organization. It’s a set of mental and experiential associations that, when taken together, tell the story of who you are.

Joint Marketing might be the answer to some of today’s main macro trends. The current context has raised all bars and sticking together might just be the way out.  Looking out for macro trends paints a whole new business environment. This Accenture Report sketches the main worldwide happenings and predicts their impact on organizations.

Joint Marketing might be the answer to some of today’s main macro trends. The current context has raised all bars and sticking together might just be the way out. Looking out for macro trends paints a whole new business environment. This Accenture Report sketches the main worldwide happenings and predicts their impact on organizations.

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