I might sound nostalgic and a bit idealist, but I’ve been dreaming of an Innovation Day that facilitates colleges working closely with businesses as if they were part of the same environment ever since I was in high school. Rushed like all teenagers, I couldn’t wait to become an adult and make this world go round myself.

Innovation Day - How to Unleash Your Network's Full Potential - AYG Romania

A few days ago, taking part in a brainstorming event, I was reminded about market segmentation. During this exercise on how college professors and companies can join forces to enable students’ entrepreneurial spirit, one of the teams mentioned they were addressing everybody. Capital EVERYBODY. Mentally, I heard myself say “Talk about market segmentation, huh?!” But, that was because I get easily overwhelmed.

Introducing our easy, fool-proof guide on market segmentation.

Romanian eCommerce market – where are you heading to in 2017? If you’re selling online, or plan on starting soon, you’ll want to pay attention to all the juicy events currently shaping your industry so you can build the best strategy for your business. To clear the skies out for you, here are some eCommerce facts, figures and best case practices from specialists in the field.

How to Absolutely Thrive in the Romanian eCommerce Market - AYG Romania

We strongly believe that e-Commerce Events & Conferences are an excellent way to meet people who share similar interests, connect in a direct way through face to face discussions and find common growth opportunities. It is a well-known fact that networking is essential in any business environment, no matter if speaking about e-commerce, traditional retail, or other industry for that matter.

We've curated a list of 10 e-Commerce Events you should consider attending in for your dose of trending news & networking opportunities.

Video is not king anymore. Virtual Commerce and Augmented Reality have taken the floor. Yes, we’re aware of last year’s trends. But the extremely rapid tech advancements of the second half of 2016 shifted us ready for a new kind of buyer experience.  In short, a simple application and some glasses tell a more dynamic and richer story. One in which you’re always going to be the hero.

Is Virtual Commerce the Next (r)Evolutionary Step in eCommerce?

American Valentine’s Day spendings tell us an entire story. One about how “handmade” and “heartfelt” slowly (but steadily) developed a business dimension. For sure, there’s still meaning in V-Day, for most of us. The core remained, but I do believe that significance grows beyond numbers and stats and candies.  Where do you find this meaning? you might ask.  Airports. The arrival terminals. That’s where you see the purest form of love.

Zooming in on the Love Season of Valentine’s Day Spendings - AYG Romania

We’re so enthusiastic about the newest AYG Social Media Workshop, that we barely contain ourselves in anticipation. If it’s your first time on the AYG blog, besides the warm welcome, we’re pleased to greet you with one of our identity pillars, respectively, our vision:

Our first official Social Media Workshop will provide NGOs with the key components of creating and deploying a social media strategy. For FREE!

Is our 2Performant Magento Module too performant? No, that’s not us being cocky, just a play-upon-words to read and smile at the same time. *smile  It’s been a while since we last wrote about #TeamAYG. I’m sure you’re wondering what is it that we’ve been doing? Lots of business related stuff, you know…  One we’re particularly proud and excited about is our fresh 2Performant Magento Module. Oh, you had already figured this out?! What gave it away?

Fresh from our certified developers - the AYG Magento Module.

Biometric identification is the new trend within our online communities. We retain all information online, with a virtual key. But no system guarantees 100% protection of your data. Though protection systems have evolved yearly, we found ways to break them just as quickly. Slowly but surely, biometric identification systems will replace the traditional passwords, and our bet is that it will happen in the next 5-10 years.

Biometric Identification Will Make You Love Payments - AYG Romania

Today, brand affiliation gets me talking about coffee. Happens every God given morning: first, I drink the coffee; then, I cope and get things done. Never the other way around.  Thus, to me, “We proudly serve Starbucks” has deep meaning. Not the way you think, though. Starbucks-affiliated brands use this slogan… with much pride, it seems. (*smile) So, it’s driven me to question the actual power of corporate identity togetherness.

Brand Affiliation is an effective strategy to boost your sales. And so is our Magento Module.

Are you ready for one of the most engaging & fun events of the year for Magento Developers? Join us February and for

The Internet has revolutionized the way we buy. Due to the multiple advantages, increasingly more people prefer buying from online rather than in stores. So, here’s how to optimize your online store to make a great and trustworthy first impression.  With that in mind, are you ready to create your online store and start selling? Perfect! You just have to buy your domain, choose a design for the website, add products and you are ready to sell.

9 Rookie Mistakes on Your Online Store and How to Fix Them - AYG Romania

It’s the most wonderful time of the year… It really is since we just had our AYG Office Christmas party. And the tune literally just started playing in my head. We’ve been listening to all sorts of Christmas carols on the radio. Time and time again. And again, and again. And again. They’re on a loop. We’ve switched radios, as well. I can now proud myself with having heard at least 3 versions of All I want for Christmas is You.

Discover some great activities to enjoy at your next office Christmas party. Bonus, we provide a sneak peek at our own event, showcasing some AYG Moments.

It’s beginning to look a lot like… Christmas Shopping is tough on everybody. It’s in the fine print, no one tells you up front. But, we all know about incremental budgets. And maxed out credit cards. And surprisingly large traffic. Yeah, we really get it.

Act on our last-minute tips & tricks to increase holiday conversions and influence Christmas Shopping. And a behavioral analysis on festive decision-making.

4.00 a.m. Tuesday morning – alarm goes off reminding me GPeC Summit starts in 5 hours. We’re not in the same city – me & the most important #eCommerce event in Romania. So, I need to hit the road while it’s still dark. The train leaves early. I don’t even remember the last time I intentionally woke up this early. Oh, college! But it had nothing to do with eCommerce.

10 GPeC Summit Approved Mindsets to Boost Conversions - AYG Romania