Chapter 11: How to optimize your individual platforms. Tips for Facebook: use of Page Insights, linking the Instagram account to the FB account, interacting with other pages. Tips for Google+: being active in Google+ communities, use comments and +1s to run polls, use Ripples to find the best resharers. Tips for Instagram: make use of popular hashtags and trending content, play with filters and stylizing. Tips for Twitter: use of graphics.