Moodboards: What they are, why you need one, and how to create one for your brand. By Devan Danielle. — You've probably heard this term being tossed around when it comes to establishing your brand's visuals, but what does it really mean? What is a moodboard, why do you need one, and how do you even go about creating one? I am a big believer in using moodboards to help you discover your aesthetic and establish your brand direction so we are going to cover each one of these questions today.