The Psychology of Menu Design

How Restaurant Menus Trick You Into Eating More

With menu engineering becoming more prevalent for today's restaurateurs, check out the psychology trends behind restaurant menu design.

Medieval Lindorm Dragon, 15th century, from the alchemical scrolls of Sir George Ripley

bexbax: Medieval Lindorm Dragon, century, from the alchemical scrolls of Sir George Ripley”Lindorms were most often encountered in churchyards, where they fed on human corpses, and would sometimes invade churches.

Book of Hours, Cat beating cymbal, from a marginal cycle of images of the funeral of Renard the Fox, Walters Manuscript W.102, fol. 78v detail by Walters Art Museum Illuminated Manuscripts, via Flickr

Book of Hours, Cat beating cymbal, from a marginal cycle of images of the funeral of Renard the Fox, Walters Manuscript fol. detail by Walters Art Museum Illuminated Manuscripts.

St Mary Magdalene meeting the risen Christ in the garden Flemish Illuminated Manuscript 14th Century

St Mary Magdalene meeting the risen Christ in the garden Flemish Illuminated Manuscript Century

The Buch der heiligen Dreifaltigkeit (Book of the Holy Trinity) is one of the earliest alchemical manuscripts with emblematic illustrations, as well as being the earliest alchemical work written in German. The work seems to have been created around 1410-1419 and a number of manuscripts appeared during the first half of the 15th century.

Munich Manuscript – The Buch der heiligen Dreifaltigkeit (Book of the Holy Trinity) is one of the earliest alchemical manuscripts with emblematic illustrations, as well as being the earliest.

Rosary with Virgo Lactans (Getty Museum)

Rosary with Virgo Lactans Unknown English, East Anglia (perhaps Norfolk), century Tempera colors and gold leaf on parchment MS.

Firestones and hail rain on the damned, from The book of our Lord’s vineyard, 1470.  “Every one shall receive of Thy Words.”

Firestones and Hail Rain on the Damned, from The Book of Our Lord’s Vineyard, 1470

last night i dreamt of a serpent type/dragon type beast specific to my dream not the apocalypse :-) and alas I see this   "The Crowned Virgin: A Vision of John" (Revelation 12:1-3), from the Bamberg Apocalypse, an 11th century richly illuminated manuscript.Spiritual Reflections: Apocalyptic Advent

"The Crowned Virgin: A Vision of John" (Revelation from the Bamberg Apocalypse, an century richly illuminated manuscript.

Graphics stuff - from a pattern book  Griffon and Greyhound. Bodleian Library The Pattern Book  Date: 1520-1530

The Tudor Pattern Book. Ashmole Between 1520 and

Παλαιολόγος

Pisanello Rose Window Studies century Pen, compass, and brown ink 41 × cm Louvre Museum

Gathering crochus

It's About Time: Illuminated Manuscripts - Growing & harvesting flowers, nuts, herbs, fruits & vegetables in

Virtue trampling Vice. Bibliothèque nationale de France, Français 12247, f. 2v Traité des vertus, de leur excellence, et comment on les peut acquérir. France, early 16th century.

(Virtue stomping all over Vice). Traité des vertus, de leur excellence, et…

Zodiac sign of Libra (15th century)

Zodiac sign of LIBRA in a century manuscript

Nymphaea sp

nymphaea alba rubra, nymphaea candida - high resolution image from old book.

This picture is from the Luttrell Psalter, one of the most famous medieval manuscripts because of its rich illustrations of everyday rural l...

This picture is from the Luttrell Psalter, one of the most famous medieval manuscripts because of its rich illustrations of everyday rural l.

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