Art direction, branding and packaging for Inizio on Behance curated by Packaging Diva PD. To accentuate how natural the product is we turn to its' origin. For this reason the brand is called Inizio (Italian for beginning), and the package accurately imita
"Creteleon is a Premium Organic Extra Virgin Olive Oil produced on the island of Crete. It is the "child" of a family with passion and love for olive oil for more than four generations, with an emphasis on quality and the organic process.
This bottle of probably alcohol is shaped to allow for you to hold it within the groves of the bottle. Its a novel idea but how are people with weird hands supposed to hold it, sorry Mr president but even your alcohol bottle is rejecting you.