If the words “ultra violet color“ still mean nothing or close to it to you, my only question is: Where on Earth have you been for the past few, I don’t know, weeks? Since the day Pantone color of the year 2018 was announced, the world dressed in full ultra violet and this meant that, if you’re not wearing, living, breathing it to its full potential, then you’re officially part of the “So 2017” list!