Description Collections: 50 Covers of 2010 Discipline: Book design Format: Book, Book cover Credits Design firm: W. Norton & Co. Art director: Ingsu Liu Jacket designer: Jason Booher Publisher: W. Norton & Co. Trim size: x
The Neuroscience of Changing Your Mind Every day our brains grapple with various last-minute decisions. We adjust our gait to avoid a patch of ice; we exit to hit the rest stop; we switch to our backhand before thwacking a tennis ball.
This poster, focuses more on the affects of alcohol on the brain, and how it can cause serious affects on the roads. The joystick shows the maze of gear changes and how much alcohol affects the brain. The brain is also the shape of the gearbox.