Watch placement is YOUR choice. I prefer the watch facing towards my body to minimize the chance of "glinting"/"shimmering" with daylight. This of course requires the use of matte black/green/brown bands and buckle.
Again, the way something is presented is what will catch someone's eyes. The folding of this card and the illusion of the bouquet of flowers is such a wonderful touch and something that can bring a simple card to life.