Happiness is not listed on the Stock Market

This is my final project for university, a visual story on happiness consumerism. It is a project that promotes simple happiness values and positive attitude in the style of our current consumerist society. Inspired by the advertisements we come across every day, it aims to "sell" positive emotions just like any other goods, as a solution to our nowadays context of economic turmoil.
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by Ioana Negulescu. 0% interest rate on love. Give credit now. (with our bank love has never been so easy to believe in. guaranteed high return on investment)

by Ioana Negulescu. 0% interest rate on love. Give credit now. (with our bank love has never been so easy to believe in. guaranteed high return on investment)

by Ioana Negulescu. Try on the new Smile. One size fits all. (smiles are the new black. unisex, wear it red, natural, glossy or dark. It looks great on any skin colour or face shape. Get yours now!)

by Ioana Negulescu. Try on the new Smile. One size fits all. (smiles are the new black. unisex, wear it red, natural, glossy or dark. It looks great on any skin colour or face shape. Get yours now!)

by Ioana Negulescu. Error 404. Pessimism not found. (It is caused by an extreme positive lifestyle and is characterised by glasses half full)

by Ioana Negulescu. Error 404. Pessimism not found. (It is caused by an extreme positive lifestyle and is characterised by glasses half full)

by Ioana Negulescu. Claim your 30-day trial of positive attitude. (if satisfied by its effects, install the full version in your way of life)

by Ioana Negulescu. Claim your 30-day trial of positive attitude. (if satisfied by its effects, install the full version in your way of life)

by Ioana Negulescu. Positive thinking free give-away. (the medicine you need to make your eyes see "la vie en rose". the original colours of the eyes will not be affected.

by Ioana Negulescu. Positive thinking free give-away. (the medicine you need to make your eyes see "la vie en rose". the original colours of the eyes will not be affected.

by Ioana Negulescu. Somewhere over the Rainbow - Book your tickets now. (we offer the lowest fares to the sweetest destination: Somewhere over the Rainbow)

by Ioana Negulescu. Somewhere over the Rainbow - Book your tickets now. (we offer the lowest fares to the sweetest destination: Somewhere over the Rainbow)

by Ioana Negulescu.     Good Mood - download completed successfully (licence for both personal and philanthropic use. no viruses were found.)

by Ioana Negulescu. Good Mood - download completed successfully (licence for both personal and philanthropic use. no viruses were found.)

by Ioana Negulescu.     Homegrown butterflies for the stomach (please read the instructions carefully. large doses can make your body happy as hell. to be consumed under the influence of very strong emotions)

by Ioana Negulescu. Homegrown butterflies for the stomach (please read the instructions carefully. large doses can make your body happy as hell. to be consumed under the influence of very strong emotions)

by Ioana Negulescu    Try the new fragrance - Good Memories (highly customizable, you can also make it in your own perfumery, sometimes called courtyard)

by Ioana Negulescu Try the new fragrance - Good Memories (highly customizable, you can also make it in your own perfumery, sometimes called courtyard)

by Ioana Negulescu    Consume Happiness every day. (for a healthy life consume it every day. excessive use can seriously improve the way you and others around you feel.)

by Ioana Negulescu Consume Happiness every day. (for a healthy life consume it every day. excessive use can seriously improve the way you and others around you feel.)

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