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One way small and medium enterprises can get a level ahead of their big counterparts is to go digital, i.e. look for consumers in the digital space by utilizing search engines, social media and content to good effect. That’s a great tip but doesn’t that cost an arm and a leg, you may ask. Not really, to start off with you can use free digital marketing tools that will get you in the game. You can use these tools to spy on your competitors or get a better understanding of your target market.