Indianapolis-based agency Young & Laramore created this vibrant advertising campaign and packaging design for Upland Sour Ales. "Sour ales — beers that are made with wild yeast and often intensely tart, acidic and/or funky — are not for everyone. But for adventurous craft drinkers who appreciate and seek them out, Upland’s wood-aged sours are among the finest in the world. As we learned more about the brewing process, it became evident that a crucial part of what makes Upland’...
