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Graphic Design Typography
Collections: AIGA 365: Design Effectiveness (2011) Discipline: Promotional design and advertising Format: Posters Credits Design firm: Design Army, Washington, DC Creative directors: Jake Lefebure, Pum Lefebure Art director: Pum Lefebure Designer: Charles Calixto Printer: Fannon Fine Printing Client: Signature Theatre Company
I love this. It has a great tranquil, soft beauty.first of all it reminds of the clipping mask tool in Illustrator.secondly,I love the simple black & white color scheme.I especially love how the only thing black are the tree branches,so with the white fill of the A & the white background,it's creating great negative space all over.